Gender Roles Essay - 2315 Words

Each society has binary oppositions as in masculine and feminine roles and the established values have little to do with nature and everything to do with culture. Moreover, the ideals and distinctions of masculine and feminine activities and behaviors are reinforced and redefined through powerful social norms of any particular period. In Medieval and early Modern Europe societies, gender roles were clearly defined by the strong prevailing social structure of the period and were constantly changing because of historical circumstances. For example, in the Greek ancient city of Sparta, masculinity as an ideal was strictly associated with the characteristics of being physically powerful, loyal warriors while femininity was related to marriage†¦show more content†¦The agoge taught boys survival and fieldcraft skills as a means to protect the city-state from invasions. Moreover, once a male turned twelve, the men in charge of the training regiment enforced the practice of pederast y (homosexual) because the most important masculine trait for men to possess was the ability to show steadfast loyalty to one’s military unit. This type of male custom had to be performed because the city-state believed this was the only way to ensure warriors formed a complete and unbreakable bond with each other and united the city-state. At the age of twenty, Hughes states that males received their rite of passage to warrior status and he now has acquired the privilege of going to the common mess and sharing a syssitia, a common meal, with the other seasoned warriors. While masculinity was associated with physical strength and loyalty, the ideals of femininity in Spartan society focused on taking care of the household duties while also spending countless hours perfecting their bodies and oratory skills through vigorous drills and training. Accordingly, Hushes asserts that Spartan women boasted about how they were as physically fit as their male counterparts and flaunted their oratory skills when out in the public area. Additionally, Hughes states that after marriage a woman’s gender role consisted of giving birth to as many healthy males as possible—the next generation of strong, fitShow MoreRelatedGender, Masculinity, And Gender Roles1380 Words   |  6 Pagesenvironment, but is instead, viewed from the perspective of women themselves. They are not observed from outside in, but from the inside out. At the same time, Danzon reverses and thus subverts the classic representations of gender, while relocating and challenging gender role s. Unlike the common representation of women in former Mexican cinema, femininity is not defined as being an opposition to masculinity in the film. In fact, men almost rarely appear. When they do appear, they appear as constructedRead MoreThe Role Of Socialization And Gender Roles852 Words   |  4 PagesINTRODUCTIOn tell me what you are focussing on†¦..family and theirgender roles Socialisation is the process by which a child learns to respect his or her environmental laws such as norms, values and customs. Socialisation helps the infant gradually become self-aware and a knowledgeable person, skilled in the ways of the culture into which he or she is born. Children within the primary socialisation of the family learn a great deal from parents and other care givers such as grandparents, grandmothersRead MoreGender Roles And Gender Role844 Words   |  4 PagesGender Roles can be defined as roles society expects people to play on account of their sex life. Like all roles, gender roles are made up of sets of expectations, so they can be thought of as sets of expirations, so they can be thought of as sets of expectation that are attached to sex.(pp: 220 John E. Farley Michael W. Flota). The key word gender role affects me personally because as recent graduate of high school it’s time for me to go into the real world, of working class gender role of theRead MoreGender Roles And Gender Role Essay784 Words   |  4 Pagessession, I will discuss the gender roles in my family. The definition of gender role is the degree to which a person adopts the gender-specific behaviors ascribed by his or her culture (Matsumoto, D. R., Juang 2013, 156). For example, traditional gender roles recommend that males are aggressive, angry, and unemotional. It goes further and explains that the male should leave the home every day to make a living and be the main wage earner. The traditional gender role for the female purpose is toRead MoreGender Roles And Gender Role Essay1385 Words   |  6 PagesOF SUBMISSION Gender roles Introduction Gender is set of characteristics that may be used to differentiate between female and male through the use of one’s gender or through gender identity therefore. Gender role can be considered as the hypothetical construct in humanities and in many social sciences referring to a set of behavioral and social norms which in a particular culture may be largely regarded to be socially appropriate for individuals of a particular sex, gender roles vary from variousRead MoreThe Shift Of Gender Roles940 Words   |  4 PagesThe Shift of Gender Roles Gender roles are a major component of many wonderful pieces of literature and differ as time passes. The amazing part about reading novels set in different time periods is that as readers we can see the progression of these gender roles throughout time. Willa Cather s novel One of Ours displays both traditional and non-traditional gender roles. These gender roles are displayed through the main characters Claude and Enid, and minor characters such as Leonard Dawson andRead MoreThe Influence Of Gender Roles1404 Words   |  6 Pages The Influence of Gender Role Stereotyping Shawn Berkley Santa Fe College Abstract Study on gender role stereotypes has shown that there are several negative effects of stereotyping. The study on how gender role stereotyping effects children is not as prevalent because most believe that it doesn’t matter, since children are just forming their stereotype so children do not care. However, some psychologists have done some research on it, and from their researchRead MoreGender Roles in Society1047 Words   |  4 PagesBroadly conceptualized, gender roles are what our society expects and values in their community. They shape our behavior and values, thoughts and feelings, even going so far as to denote a person’s worth. Gender roles are present in everyday situations. In the past they strictly dictated the behavior of people in the community (the right to vote, occupations women were allowed to work in), though in the recent past have become more subtle and more successfully challenged. In some instances they areRead MoreThe Gender Roles Of A Woman975 Wo rds   |  4 Pagesshe is immediately outcasted and seen as a problem instead of embraced. Anowa, who is the young lady protagonist in Ama Ata Aidoo’s short story, â€Å"Anowa†, does just that. She challenges the gender roles in many ways throughout the story in order to push back against the idea that all women should accept the role as the passive bystander to her male counterpart that society and traditions have predetermined for her, she ultimately expects more out of her life than just living her mother’s life. RegardlessRead More Gender Roles Essay864 Words   |  4 PagesGender Roles The affects of gender roles on people greatly change the way the society runs. According to the Websters dictionary the definition of gender are the behavioral, cultural, or psychological traits typically associated with one sex, and the definition of role is a character assigned or assumed. The key word in this definition is assumed; therefore, whether you are male or female, you know what role you must play in society. Traditional gender roles are beneficial

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Drivers and Consequences of Globalization Essay examples

The purpose of this paper is to analyze three drivers of globalization and how these drivers impact organizations, describe the risks associated with global investing and explain the importance of cultural sensitivity and ethics in global finance. Global Finance Environment Globalization is the increasing interconnectedness of economies, markets, and people across nations. Increasing globalization creates additional competition from around the world, which then affects both local jobs and company profits. Globalization also has the potential to raise standard of living by allowing greater access to a wider range of products and services at more competitive prices (Crum, Brigham, Houston, 2005). One driver of†¦show more content†¦Very few businesses can escape the need to at some point in time deal with foreign colleagues, clients or customers. Business is international and if an organization wants to develop and grow it needs to harness the potential an international stage offers. Twenty years ago British, European and American organizations doing business abroad had very little competition due to the lack of rival industrialized nations. Back then it was easy to do business our way’. Today some of the world’s largest economies include Japan, China, Mexico, Brazil, India and Korea. As a result there has been a small shift from our way to let’s try and understand your way’. Why? Because western organizations are feeling the impact a lack of cultural sensitivity can and does have upon business performance. Culture comes in many shapes and sizes. It includes areas such as politics, history, faith, mentality, behavior and lifestyle. The following examples demonstrate how a lack of cultural sensitivity led to failure. When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offendingShow MoreRelatedThe Second Key Driver Manipulating The Spread Of Globalization894 Words   |  4 PagesThe second key driver manipulating the spread of globalization is technological change. The reductions of international trade and investment barriers made globalization of markets and globalization of production a theoretical possibility; technological change made it a visible reality (Hill, Cronk, Wickramasekera, 2014). Over the years, there has been major technological development. There are three major technological advancements, include microprocessors and telecommunications, the internet andRead MoreCulture Drives Globalization Essay1559 Words   |  7 PagesThe term ‘globalization’ did not come about till the twentieth century however the processes of globalization had been around since the era of imperial domination. â€Å"The controversy surrounding the on-going debates about globalization is whether unfettered market forces will further diverge or converge income the world over. On the one hand, proponents of globalization say it has promoted information exchange, led to a greater understanding of other cultures, raised living standards, increase d purchasingRead MoreThe Impact Of Globalization On Business Activity Communications And Movements Of Individuals Over The National, Political And Geographic Boundaries1401 Words   |  6 Pagesto Hill, there are two main facets of globalization, includes globalization of markets and production (Hill, Cronk, Wickramasekera, 2014). The historically different and distinctive national markets are integrating into a single huge global marketplace in which the perceptions and preferences of customers in different countries are beginning to unite as a single global standard; examples are McDonald’s hamburger (US), IKEA furniture (Sweden). The globalization of production allow firms to locate productsRead MoreHow And Why One Should Reform The Global Economy1245 Words   |  5 PagesHow and Why One Should Reform the Global Economy It was chosen the texts, which are related to the last global economic crises in 2008 and more later analysis of the influence of globalization on national politics of different countries. The first one is a chapter from the book Free fall: America, Free Markets, and the Sinking of the World Economy by Joseph E.Stiglitz, the title of which is The Making of the Crisis. Joseph Stiglitz described the background of the economic crisis in 2008. He startedRead MoreThe United States : A World Leader And Its Responses Will Have Key Consequences1693 Words   |  7 Pagesbecoming more globalized. Globalization came in the form of economic, social, and political pressure on the country. Some of these shifts in policy and world view were brought on by necessity such as the energy crisis of the 1970’s. Others were by choice of policymakers such as Cold War foreign relations and the response to 9/11 and invasion of Iraq. The United States will continue to face global challenges as a world leader and its responses will have key consequences worldwide. Many of the earlyRead MoreMarketing Analysis : Products And Services1616 Words   |  7 Pagesenter into new markets to pursue another business momentum. Based on the preliminary research, Germany will be the most appropriate potential market of Easy Run. According to Power (2008), the impact of certain external factors may have more severe consequences for a business and the PEST-C analysis can identify the threats and assess potential implications (p. 361). The comparison between the US and Germany is listed in Appendix B and summarized below. Both America and Germany have stable politicalRead MoreProblems Associated With Inventory Management1170 Words   |  5 PagesComplexities in Inventory Management Due to the increasing globalization of markets, the level of competition has increased considerably; thus, leading to increased inventory management complexity. Indeed, complexity has several negative consequences including high operation costs, time delay, customer dissatisfaction, inventory shortage, excess inventory, lack of collaboration, cooperation, and integration among supply chain participants (Hudnurkar, Jakhar and Rathod). A supply chain comprises ofRead MorePositive Aspects of Globalization Essay1843 Words   |  8 Pages Introduction During the last decade of the twentieth century, the word ‘globalization’ has become an increasingly prominent feature of political, social, and economic discussion in academic and policymaking circles, as well as in the media. The processes and outcomes of globalization drew attention and debates that had one thing in common. The research shows that nearly everyone agrees that globalization is a trend that is changing the face of the world, and as a result the world society livesRead MoreDeveloping an Annotated Bibliography1642 Words   |  7 Pageson businesses and productivity versus burrowing little creature globalization activists worries over disparity and social ills. By building a center ground between micro and macro examination and illuminating specialized wording, this brief and open book will be a significant reference for all no masters. GLOBALISM VERSUS REGIONALISM the end years of the twentieth century are prominent for the extension and developing of globalization. It basically alludes to the on-going financial, fiscal, innovativeRead MoreLife And Debt And My Readings935 Words   |  4 Pagesfilm Life and Debt and my readings, I have come to the opinion that economic globalization works in favor of powerful and wealthy countries while undermining the interests of poorer, less developed countries to cultivate their own economy and establish a substantial quality of life for their civilians. In the film Life and Debt, this situation is exemplified through Jamaica’s decades-long grapple with economic globalization in their involvement with the IMF, World Bank, and various trade agreements

The Impact of Modern Literatures Focus on Mystical and...

Reading can be vital because it determines the focus of your mind (Covington). Is reading bad for a person? Does this mean modern literature is partly responsible for the corruption of society because it determines the way people think? Reading can transport people to different places, times, and state of minds. But what you read will determine it all. Even though modern literature makes great reads, it is changing the views of society because magazines send the wrong messages and modern literature only focuses on mystical and fantasy ideas. Modern literature makes fascinating reads because readers are able to escape into a fantasy world. Reading exposes the reader into a different mindset (Covington). It allows bookworms to think†¦show more content†¦The â€Å"new girl† is introduced to a new world when she notices the most inexplicable guy she has ever met. She then becomes engaged in a dangerous, irrevocable game; the fight for one’s life. The most attractive seventeen year old turns out to have a dark side that the readers were aware of, due to the notes on the back of the book. Stephenie Meyer, the author or Twilight, turned the bizarre, murky book into a captivating love story by using the impossible. The story tells the life of the young Bella and Edward. It tells of their journey and fight to be together even though they are involved in a forbidden love. The story has a hooking story line that captured the hearts of girls and even some guys. The story allows the readers to get away into a game of cat and mouse with the most romantic story line since The Notebook and A Walk to Remember by Nicholas Sparks. The book is filled with laughs, with suspense pounding in the chest and the awe of the impossible being made possible. The novel has millions of girls and even guys talking about the affection one can feel when reading. The tale has readers mesmerized and living in a different world while they comprehend what is h appening around them. The book is a great novel and has received very high ratings by critics and the readers. Twilight makes a great read for those that enjoy suspense, romance, and the unexpected. Even though modern literature makes great reads, it is changing the views of society because

Ancient Greek And Roman Religion Essay - 1060 Words

The ancient Greek and Roman religion was the belief in God. They had similar views, but also some differences. It composed of many meaningful Gods and Goddesses that played the part in the everyday life of the average Roman and the Greek citizen. Before going into their beliefs and many strange legends, we must consider what kind of beings these divinities were. From history, there’s the first dynasty that consisted of the origin of the world, Uranus and Ge. The ancient Greeks had several theories regarding this origin. Uranus, the more defined, who represented light and air of heaven while Ge, the firm and flat, life –sustaining earth was worshipped as the all nourishing mother. The second dynasty is Cronus or as the Romans call him Saturn. Cronus was the god of time. He married Rhea, daughter of Uranus and Ge and had three sons: Aides (Pluto), Poseidon (Neptune), Zeus (Jupiter), and three daughter: Hestia (Vesta), Demeter (Ceres), and Hera (Juno) . In order to nullify the prophecy, Cronus swallows his children. But when it came to the last child, Zeus, Rhea saves Zeus and later dethrones his father. Zeus, Poseidon and Hades divided their fathers’ dominion. Zeus got the heavens, Poseidon the ocean and Hades the realm of the dead . Hera, the daughter of Cronus, was the wife of Zeus. Iris, the goddess of the rainbow. Hephaestos, the god of the celestial artist, was the son of Zeus and Hera. He was born lame, his parents hated the sight of him. Ares, the god of war, was theShow MoreRelatedGreek And Roman Mythology881 Words   |  4 PagesGreek and Roman Mythology Since the dawn of time, different societies have worshiped gods, believing in their power and being afraid of their fury. People have prayed and made sacrifices in order to achieve the gods mercy and generosity. They believed that, if the gods are in good mood, they will provide people with good weather conditions for growing crops. People needed explanations for different natural phenomena, such as rain, drought, lightning, thunder and earthquake. So, ancient people believedRead MoreGreek And Roman Civilizations : Greece And Ancient Civilizations1498 Words   |  6 Pages Greek and Roman Civilizations In examining the impact that the ancient world has had on modern Western civilization, the two ancient civilizations which are frequently understood as having had the greatest influence are Ancient Greece and Ancient Rome. These two civilizations would eventually come to shape much of what would become the modern European culture, politics and society, and by extension, a vast proportion of global culture and society. In examining the trajectory of modern historyRead MoreGreek And Roman Civilizations : Greece And Ancient Civilizations1503 Words   |  7 Pages Greek and Roman Civilizations In examining the impact that the ancient world has had on modern Western civilization, the two ancient civilizations which are frequently understood as having had the greatest influence are Ancient Greece and Ancient Rome. These two civilizations would eventually come to shape much of what would become the modern European culture, politics and society, and by extension, a vast proportion of global culture and society. In scrutinizing the trajectory of modern historyRead MoreThe Iliad And The Odyssey1693 Words   |  7 Pagesâ€Å"The ancient Greeks were a deeply religious people. They worshipped many gods whom they believed appeared in human form and yet were endowed with superhuman strength and ageless beauty. The Iliad and the Odyssey, our earliest surviving examples of Greek literature, record men s interactions with various gods and goddesses whose characters and appearances underwent little change in the centuries that followed. The Greeks attributed these epic narratives to Homer, a poet living at the end of the 8thRead MoreThe Religious And Social Differences Between Ancient Greece And Rome Essay1423 Words   |  6 PagesThe Religious and Social Differences between Ancient Greece and Rome In modern day, everyone tends to think of the Roman gods when they think of Greece, or when they think of the ancient gods in general. Juno versus Hera, Jupiter versus Zeus, and Mars versus Ares are some examples of their different and separate deities; not just their names, but their personalities as well. There are many differences between the two religions, as well as differences between each culture’s social standings. NotRead MoreWhat Did the Greek and Roman Culture Leave for Europe883 Words   |  4 PagesWhat did the Greek and Roman culture leave for Europe The ancient Greek and Roman civilization is not only the cradle of Europe culture , but also the Western culture. The two major ancient civilization is the worlds two eternal monument of cultural history, is the golden age of the West with great relish. Hard-working people of ancient Greece and Rome created countless masterpieces with their wisdom. Ancient Greek culture is the source of Roman culture, Roman culture developed constantly onRead MoreWhat Did the Greek and Roman Culture Leave for Europe889 Words   |  4 PagesWhat did the Greek and Roman culture leave for Europe The ancient Greek and Roman civilization is not only the cradle of Europe culture , but also the Western culture. The two major ancient civilization is the worlds two eternal monument of cultural history, is the golden age of the West with great relish. Hard-working people of ancient Greece and Rome created countless masterpieces with their wisdom. Ancient Greek culture is the source of Roman culture, Roman culture developed constantlyRead MoreAncient Greece And Rome During The World851 Words   |  4 PagesAncient Greece and Rome are some of the most famous time periods in the world, but what influenced them? Ancient Greece lasted roughly from 1000-400 B.C.E while ancient Rome was from 753 B.C.-476 A.D (Cole and Symes, 75). The Greek alphabet was influenced by Phoenician sea traders and their art was mostly influenced by Egypt and western Asia. On the other hand, Rome was influenced by the Greek and derived the alphabet, many of their religious beliefs, and much of their art ( Cole and Symes, 147)Read MoreGreek And Roman Comparisons And Contributions1698 Words   |  7 Pages Greek and Roman Comparisons and Contributions Ancient Greece and Ancient Rome are responsible for many facets in today’s world. In fact, when reviewing history, the Greeks and Romans are sometimes confused with one another. There are many shared traditions, but yet there are many differences between the two. The countries are both Mediterranean, however they had different social class structures, different mythology, and placed different values on life. Ancient Greece was vibrant in the fifthRead MoreA Culture Can Be Characterized By Geographical Features,1092 Words   |  5 Pageshabits, family, and religious beliefs. All of these can change over time. However, how it begins is the foundation for all humankind. The Ancient Greek and Roman societies emphasized religion as the heart of their life. Everything in their lives centered on their religion. Religion is a part of any society in the world. It affects people’s lives everyday. Religion is â€Å"the belief in and worship of a superhuman controlling power, es pecially a personal God or gods†. People sacrifice valuable things to

The Integrated Management Project Issue and Resolution in Nestle

Question: Describe about The Integrated Management Project for Issue and Resolution in Nestle. Answer: Introduction This report is basically discussed about the problem which took place in a company and the resolution method of the problem. For the discussion, the company Nestle has been taken. The company, Nestle is the multinational company. Headquarter of the company is in Switzerland. The company is famous food company across the world. The controversy had risen by the million populations in the world on the one of its product which was for infants. The product was a Nestls milk substitute for infants. Many babies died after using this product in developing countries. The reason of their death was that their mothers were not so educated to use the product. They did not get the basic formula of making that milk because of lack of education. People gave the name to the company as baby killer which impacted the brand image of the company. Problem Statement The problem in the Nestle was identified that it was the worldwide boycott of one of the product of Nestle Company named Infant formula because the company failed to properly communicate and result was that many children died in different developing countries. The company was charged for doing wrong and unethical work. It was also claimed that there were companys inappropriate marketing which was the cause of babies death. Company did not communicate properly to the customers, especially poor people and they did not have sufficient knowledge to prepare the milk so, that was the reason of death of their babies. There were some main players who were involved in the boycott of the nestle milk: Many universities, colleges and schools had banned on the sale of the nestle products. Media was also one of the key player in the boycott of the nestle milk. World health organization (WHO) International Baby Food Action Network (IBFAN) and Infant Formula Action Coalition (INFACT) Solution of the problem Now, after this issue, which was raised again and again, the Nestle has implemented some changes in its strategy. The company admitted that it was lack of information and that is the big reason the babies death. The company has started to use WHO code and practices now. Nestle is now supporting the recommendations of World health organization that is continued breastfeeding to the baby for six months. Company has given its statement that the company promotes safe and secure nutrition to babies by encouraging breastfeeding for the welfare of the life. Company ensures that it is manufacturing best quality of milk substitute when a secure alternative is needed to babies. The material of making the product has been developed and the product has been tested before its marketing. Company ensures that it will continuously focus on the concerns of stakeholders and general public. Along with this, company has made the policy to implement the WHO code in the product. Conclusion From the above discussion, it has been observed that the success of a company does not depend upon the sales; it depends upon the adopting morals and ethics in the production. The company Nestle has faced a big controversy but it has admitted this and made such policies so that it can win the trust of customers again.

Supply Chain Management System Tesco

Question: You are to identify the component activities for an organisation of choice then evaluate the performance objectives used by each and critically examine and suggest ways in which the performance could be improved? Answer: Introduction We are considering the company Tesco. It is known that Tesco is the second largest chain of retail in the UK and the fourth largest retail chain in the world. There are 12 countries in the world where the retail chain is present in the Europe as well as in Asia. Tesco is the market leader in the grocery division in the countries like Malaysia, Thailand, UK and Hungary and other countries. The retail chain was opened in the year 1924. Tesco being one of the well known retail chain in the world, and it has a well developed supply chain management system as well as performance objective measures (Annual Report and Financial Statements 2014, 2015). Though the company has a well developed supply chain there are certain changes that needs to be implemented into the system so that the company can prosper. The company ventured in the convenience store format when the retail chain opened the Tesco Express stores. 20000 stocks of the products can be hold by the large Tesco stores, thus it need s to have a well developed supply chain management (Fernie, 2004). A well developed supply chain is needed for the company so that the company can have the delivery of the goods at the correct time and they are able to receive the correct quantity of the goods at the correct window of the stores. Thus it needs to be seen that the services that the company provides to the people would not have been possible without the support of the service levels which the company gets. Supply Chain Management The process of supply chain management can be said as the process which is strategic as well as systematic in nature, it includes the tactics that can be applied to the processes of the business and also the other business that are associated with it. The main aim of the supply chain is to improve the long term performance of the company and also the companies that are associated with the company (Hines, 2013). Supply chain management process involves the process of sourcing, conversion as well as procurement and all the logistical activities of the company. There are certain players like the suppliers, customers and the intermediaries associated with the company, the work of the supply chain is to provide a coordination and collaboration among them (COMPETING THROUGH LOGISTICS, 2015). Thus it can be said that the main function of the supply chain management is to integrate the demand and the supply of the company as well as to the entire business that the company has. The supply chain process in Tesco The supply chain management system of Tesco relied heavily on the improvement of the process. This concept was used by the company in the sense that the company wants to create loyalty for the customers for life time basis. The supply chain of the company was in the process from the period of 1983-1996. During that period the company took some serious steps to improve the supply chain of the company. The electronic data interchange was introduced by the company, there were certain other services that the company took the initiative of like centralized distribution, scanning of the point of sale, automated control of warehouse and centralized ordering. The supply chain manager of the company at that time from the year 1985 to 2002 was Graham Booth (Retailgazette.co.uk, 2015). According to him this replenishment was triggered by the need of the customers. He felt that the need to have the same set of suppliers along the distribution centers of the company as well vehicles that supply t he goods to the company as well as the entire chain of the company would be ideal for the company (Xie and Allen, 2013). The company had 23654 stores in the year 2005 throughout the world out of which 1780 stores were in the UK. There were 12 countries where the internal operations of the company were spread. The company gained competitive advantage over the competitors and they tried to maintain that position. The company tried to do so, by incorporating innovations which was due to the demand of the customers. More over the company wanted to maintain a cordial as well as strong relation with the suppliers of the company so that they are able to get the goods on time and so that the company is able to deliver safe and sustainable product to the customers. The delivery process adopted by Tesco and the operation management Earlier delivery process- It was seen in the retail chain in the earlier tomes that the product was delivered to the depots of the company rather than the individual outlet of the company. During the late 80s and 90s it was seen that the company had 26 depots and the goods were delivered to those depots. Those depots were small and they were inefficient ('Tesco now plays a team game', 2000). It was also seen that the volume of the goods that were delivered to the stores were also low and it was not economic for the company to deliver the goods in one day. There were certain problems that the depot faced was that these were not able to handle the growth in the sales and the need for the high standard cooling as well as temperature control were not possible for the company. The problems faced by the company The customers- There was a way that Tesco carried out the business that was the company used to pile up the goods and they later sold those at cheaper rates to the people. This was the philosophy that the people believed earlier. As the people became richer, they started to demand more luxurious goods and expensive products (Sparks, 2015). There was a bad phase that was going for the company as the company was not able to deliver the goods as per the demand of the people. Several stores were closed at that time as the demand of the goods fell in the stores of Tesco. A few of the small capacity stores of the company were running which were refurbished so as to make the stores friendlier for the people. Suppliers- The supply chain and the logistic of the company were not developed and the company had to depend on the suppliers of the company for the supply of the goods to the retail outlets of the company. The large stores were able to afford the cost of the delivery from the suppliers but it was not possible for the small stores (Kamath, 2015). The method of the transportation of the goods from the suppliers was a problem for the company as the suppliers were not sure of how much to send to the outlets. With so many stores operating and with so much range of product it was not possible for the company to keep track of the products in all the stores. Employees- in order to benefit the employee the company introduced the system of EPOS (electronic point of sale) by which the company was able keep the track of the goods that were sold. When the customers make any purchase then the employees need to use the bar code reader so that they are able to record the transaction and thus they are able to tally the record with the stock keeping unit of the company (Ryle, 2015). The cumulative sales of the company are recorded in the information exchange of Tesco. Performance objectives of the company There are five performance objectives of the company they are quality, speed, dependability, flexibility, and cost. Quality- in order to maintain the quality standards the company used to order the only what was needed by the company for the next day. It was done so that there are no stocks left in the outlets of the company for the next day. Thus it increased the capacity of the depots as they were able to reuse the depots for stocking other products. The delivery in the stores is done by two waves (Special Topic Forum on Resources and Supply Chain Management, 2013). It is done in specific times and was delivered to the defined windows of the store so that the products were available to the stores throughout the day and thus it would support the changes in the demands of the people and also to maintain the quality of the items. Speed- the delivery of the goods at the right counter of the store is essential and at a faster rate so that the people are able to get the products at the right shelf at the right time. In order for the company to be efficient as well as fast, the company has several distribution systems so that the company is able to ensure that there is high availability if the goods and those are done in high speeds and are transported to the right block of the company (Jacobs, Chase, Aquilano and Chase, 2009). Dependability- Tesco is the third largest retail chain in the global retail business, the company has several diversified business in the area of telecoms, clothing, car insurance, internet services apart from the food and the drinks. The company has six ranges of stores that are operational under the Tesco brand. They are the Tesco Extra stores which are large in size, then the hypermarkets, Tesco super stores the Tesco metros and the Tesco express stores. Tesco was the first retailer that offered home shopping since the year 1996 (Lindgreen and Hingley, 2003). Thus the people can depend on Tesco as they are able to find a Tesco in every block of the neighborhood. Flexibility- flexibility is ensured at all the outlets of the retail chain so that it is able to serve the customers very well. The flexibility of the jobs is ensured so that the company are able to save the time. The company moves the products throughout their modern and proficient supply chain into their multi-format, well located network of store, which is ready for the customers to buy the products 24 hours a day (TESCO: A CASE STUDY IN SUPER MARKET EXCELLENCE, 2004). The company has made noticeable improvements in the process of supply chain; it has done so by shortening the length of the logistics programmes and focusing on attribution, traceability and greater control. Cost- the Company is upgrading their logistic practices in order to reduce the cost and improve the reliability of the suppliers. The radio frequency identification technology of the company takes the handles the additional responsibility of the distribution process (ComputerWeekly.com, 2015). The company operates in various countries thus there arises a need for the increased use of information technology Conclusion To be concluded that the process of supply chain and operation management is a system of associates which converts essential products that are called upstream, and the finished products or the downstream and these are valued by the end customers who are main evaluators of the products and the services at every level. More over the company is aiming to become a zero carbon company by the end of 2050. There are certain ideas that the company has incorporated like the Tesco in a Box which is a supply chain that are positioned when the company enters in a new country. It was seen that when the company enters in a new location in the foreign market there is erosion of the resources since each market are different from the others (Tesco and Society Report 2013, 2015). But it was seen that the standardized system of Tesco in the process of supply chain and the inventory management as well as operation of the store prevent the company from the erosion. The company tries to build a stronger r elation with the suppliers as well as the customers. The company decided to bring 1000 of the suppliers of the company under the hub in the hope that the company cut 30% of the emissions of carbon from the supply chain of the company by 2020 (Mentzer, 2004). The solution to the supply chain that the company got was aimed at reduction of the materials, waste, energy and the use of water. The company aims to achieve the objectives with the help of the 20000 professionals with in the wider community of the company under the knowledge hub of the company. References Annual Report and Financial Statements 2014. (2015). 1st ed. [ebook] Available at: https://www.tescoplc.com/files/pdf/reports/ar14/download_strategic_report.pdf [Accessed 31 Mar. 2015]. 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